The Biggest Email Brand Killers
Friday, March 28th, 2008One of the biggest mistakes to do is to use email like the electronic version of direct marketing media such as postal mailers, catalogs, radio, television, newspaper inserts and even brochures. A world class brand builder can become a sure fire brand killer in no time if it is treated with ignorance, carelessness, and laziness. The brand killing capability is very much dependant on the email’s relationship with the recipients. The relationship is more personal because of the intimate relationship between the people and their computer. And because of this intimacy, positive and negative feelings are encourages by the company’s name. No mail is as irritating as junk mail and the penalties for such emails are getting much stiffer. A flood of spam complaints can affect the email program to the extent of shutting it down.
The email is becoming a personal medium, slowly. The recipient should be made in charge, he should be able to decide from whom he should receive email from, what kind of email he wants to receive and when he can stop receiving those emails. An email program which dose not includes all these conveniences will do severe damage to the company’s or brand’s name.
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